Target Denim

Location: Los Angeles, CA

After a summer full of leggings and palazzoschinos and joggers, it’s time to dive back into the denim drawer. And Target’s new fall campaign—“Dear Jeans,” meant to empower women to experiment with different denim styles and celebrate the beloved piece of clothing—will help you fall back in love with your jeans. From flares to skinnies, high-rise to wide-leg, Target’s got everything you need for a full fall re-boot. But don’t just take our word for it…

We joined forces with a savvy and stylish crew of ladies and asked them to show off their best denim-clad looks in our campaign video: model and body activist Barbie Ferreira, author and poet Alex Elle, YouTuber and dancer Megan Batoon, DJ and blogger Brittany Skye, and beauty guru and vlogger Dulce Candy read the open letters they wrote to their jeans—and got super real with us! Hear what they had to say:


Photographer/Director: KT Auleta
Agency: Mother
Producer: Anna Groth-Shive
Production Manager: Laura Cartagena
Talent: Barbie Ferreira, Alex Elle, Megan Batoon, Brittany Skye, Dulce Candy