Pantene
DON’T HATE ME CAUSE I’M BEAUTIFULGBTQ+

Location: New York, NY

In 1986, we debuted the campaign, "Don't Hate Me Because I'm Beautiful." Six words that reject hate through individual beauty. 30 years later, in honor of World Pride, we've transformed this campaign to celebrate beauty in every form. Because even in the face of hate, all love is beautifuLGBTQ+.

Credits

Advertiser: Pantene
Spot Title: Don’t Hate Me Because I’m BeautifuLGBTQ+
First Air Date: 6/18/19

Agency: Grey New York
Creative – Grey NY
Chief Creative Officer: Rodrigo Jatene
Creative Director: Arturo Macouzet
Assistant Creative Director: Bryan Burns
Senior Art Director: Emily Pracher

Production – Townhouse NY + VICE
Executive Producer: Keira Rosenthal
Producer: Kennedy Davey
Production Manager: Fernando Morillo
Production Coordinator: Laura Cartagena