SETTLE YOUR SCORE
Russell Athletic
Russell Athletic Defends Team Sports in America With an Award-Winning Brand Relaunch
Picture Farm Production and photographer/director Robert Clark embarked on a pre-season long documentary film and photo series for Russell Athletic.
“Plenty of sports movies are about the thrill of victory: the game-winning shot at the buzzer, a go-ahead touchdown on the final play or a walk-off home run. But it’s the heartbreaking losses that often drive athletes toward future success and personal growth. Sports apparel brand Russell Athletic is celebrating those near misses in a new mini-documentary series shot by photographer Robert Clark.”
Credits
Director: Robert Clark
Original Photographer: Robert Clark
Executive Producer: Chris Bren
Producer: Anna Groth-Shive
Production Coordinator: Laura Cartagena
DP: Byron Shah
Post Producer: Leslie Yoon
Editor: Winnie Cheung
Assistant Editors: Regina Spurlock, Philip Henken
Composer/Sound Design Audio Mix: Dan Rosato for Gilded Audio
Colorist: Blase Theodore
Video Re-Touch: Justin Acree
Awards
2017 CLIO AWARDS
GOLD:
Medium Partnerships, Sponsorships & Endorsements
Entry Type Product/Service
AAF American Advertising Awards (“ADDY) /Kansas City
GOLD:
“Dear Coach” Video – Social Media, Single Execution
“Dear Seniors” Video – Social Media, Single Execution
“Dear Coach” Video – Internet Commercial
“Settle Your Score/New Palestine” Video – Internet Commercial
“Settle Your Score” – Internet Commercial Campaign
“Settle Your Score” – Integrated Advertising Campaign/National/Consumer
AAF American Advertising Awards (“ADDY) /Regional District 9 (Midwest)
SILVER:
“Settle Your Score” – Integrated Advertising Campaign/National/Consumer
Read more about this incredible project here.